Why we built this

Most fuel rewards programs are built for the company, not the driver

Kesbi stations have been part of daily commutes for years. KesbiSmart started as a simple question from station owners: why should a loyalty program cost members points in fine print, blackout dates, or a card that gets left at home?

So the program was built around three rules that don't change: every point is worth the same 2¢ everywhere it's spent, nothing expires while your account stays active, and there's no fee to join or stay a member at any tier.

Founded
2019
240+stations across the network today
Started with 12 stations in one metro area
2019Program launched
240+Stations on the network
68KActive members
Fixed value, every point
What we hold to

The rules that don't change

Whatever else changes about the program, these stay fixed for every member.

01

Points are worth what we say

One point is always 2¢ of value, whether you spend it on fuel, a wash, or a drink inside. No tier-locked exchange rates.

02

Nothing expires quietly

Points stay on your account as long as you've made one purchase in the last 18 months — no surprise resets.

03

Free is free

No membership fee at any tier, no cost to redeem, and no card to replace if you lose it — your account travels with your phone number.

The network

Independently run, one program

Every station on the network is independently owned and operated under the Kesbi brand.

"We joined in the first year because the setup cost us nothing and members started coming back more often within the first month."

Elena V.
Owner, Kesbi — Fairview Center

"The reporting dashboard is the part I actually use weekly — it shows exactly what redemptions cost us and what they bring back."

Tomás R.
Owner, Kesbi — Depot Street

Run a Kesbi station?

See what it takes to bring KesbiSmart to your pumps.